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May 2, 2015

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  • How social media selfie teasers can improve your live shot

    We’re well past the stage where social media is just one extra thing reporters are being asked to squeeze into the finite amount of time they have before the top of the newscast. For multi-media journalists (MMJs) working without a videographer, shooting a selfie video to post on Twitter and Facebook is de rigueur, and, to be honest, should be required. Why would a TV station only post words when video is its currency?

    This spring, during my annual trip to San Francisco to work for a couple of weeks as an MMJ at KPIX TV, I recorded my share of social media videos, promoting my stories for the 5 and 6 p.m. newscasts. The more of them I did, the more I realized shooting selfie videos for social media is a great way for my broadcast journalism students at Syracuse University to practice doing live shots. Read more

  • Margaret Sullivan and Ben Smith will be speakers in a free online media literacy course

    Arizona State University’s online course on media literacy started on Monday, but you can still sign up to hear New York Times Public Editor Margaret Sullivan and BuzzFeed Editor-in-Chief Ben Smith, among others. According to the course:

    You’ll learn to:

    Describe the changes that have transformed the way we create and consume media
    List essential principles for being an active media consumer
    Evaluate the tools and techniques of media creation
    Employ a “slow news” approach, especially as a consumer of news

    The free seven-week course is called “Media Lit: Overcoming Information Overload.” Poynter’s News University also has a number of resources on media literacy, which you can find here.

    Read more
  • Tech press runs like a predictable clock, says Silicon Valley flak


    Aaron Zamost, the head of communications at Square, has articulated an interesting theory about the forces that govern the tech press. Basically, it boils down to this: Coverage of all tech companies follows a pre-existing narrative arc that waxes and wanes with the fortunes of the businesses.

    Here’s how he puts it:

    A company’s narrative moves like a clock: it starts at midnight, ticking off the hours. The tone and sentiment about how a business is doing move from positive (sunrise, midday) to negative (dusk, darkness). And often the story returns to midnight, rebirth and a new day.

    By way of example, he cites media coverage from a variety of different organizations, from Meerkat to Facebook to Uber. If the company’s any good, the tech press begins to heap attention onto the industry’s latest “shiny new toy,” (think Reserve) but that praise eventually curdles as the company gains traction. Read more

Written by Administrator   

Don Edwards


Club President: 1965

The road to success for Don Edwards started in a small southern Ohio village and led to the general manager job at a major Syracuse television station, and later to the top job in the broadcast journalism department at Syracuse University's Newhouse School.
Along the way, Don moved to Canton, Ohio, where he graduated from high school and soon enlisted as a private in the U.S. Army. It was 1950 and the Korean War was getting underway. By the time he was discharged in 1953, he had been promoted to lieutenant.

His interest in radio and television news brought him to Syracuse University, for which his "extensive research" showed him was where the best broadcast journalism program in the United States was located. Like many students who had been in the military, Don wanted to complete his education as soon as possible. He earned his bachelor's degree in just three years, then wasted no time starting on a master's degree in broadcast journalism in 1956. Meanwhile at SU, Don met his wife, Nancy, and, as he puts it, "I wound up trading my master's degree for a wedding license."

That same year, Don joined the staff of WSYR-TV and radio as a photographer-reporter. "In those early days of TV," he explains, "when a photographer went out on an assignment, he often was the reporter, too." So the photographer also wrote a story for the WSYR radio stations!

Don decided early that he wanted to get into management, so in 1958 he switched to producing documentaries, and directing special projects at the television and radio stations. Seven years later, he became the WSYR's public affairs director, a position he held until 1975 when he was named general manager of WSYR-FM.

During his early days at WSYR, one of Don's interests was the search for a plentiful supply of fresh water for Onondaga County. He realized that a good water supply was badly needed if the area was to develop and grow. So Don worked with Onondaga County's Lake Ontario Water Committee to successfully convince voters in the 1960's to approve the $45 million expenditure to guarantee an inexhaustible supply of Lake Ontario water.

He also found time to work on several Syracuse Press Club committees in those years, and was elected president in 1965.

In 1978, Don became program manager of WSYR-TV (now WSTM-TV), and four years later, he was named general manager of the television station. During all of these changes, Don remained in the US Army Reserve. By 1976, after serving 23 years, he had achieved the rank of lieutenant colonel and decided to retire from the Army.

In 1986, SU asked Don to join the faculty of the broadcast journalism department. He decided that after 30 years in broadcast journalism, it was time to make the move. So he accepted the job offer. The following year, he was named chair of the department and continued in that position until he retired in 1999. During Don's 10 years as chair, the department's student enrollment soared from under 100 to 600-plus.

Don and his wife, a native of Central New York, are spending their retirement years in the region they most love. "The quality of life here is fantastic," he says.
--Joseph A. Porcello

"People in the media say they must look … at the president with a microscope. Now, I don’t mind a microscope, but boy, when they use a proctoscope, that’s going too far."
--Richard M. Nixon

Wall of Distinction

Roy Gallinger


Herald American

Marcellus Observer

Roy Gallinger left his mark on Central New York particularly with his down-to-earth reporting and hundreds of columns that shared the lives, exploits and foibles of his readers, their families and neighbors during his 50-plus-year career in area newspapers.
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